Comment The truth is far more terrifying... (Score 1) 74
These "people" are not us, and yes, they really do want to get email. I don't understand it, but working in the industry, I cannot deny it. There are a several dynamics that give rise to perversely excessive amounts of email across the board, but at the heart of it all, you'll find 10 or 20 million people who *really do* *actually* want companies clogging up their inboxes, and they reward the behavior by following links from those emails to buy things.
The senders then tune their programs to serve these most prolific users and send these high-frequency campaigns to everyone in hopes of stumbling upon a few more people who will tolerate them. The economics of the market do not justify investment in identifying lower-frequency strategies to reach broader audiences, so we are stuck, unfortunately, with the financially optimal solution.
There is, however, one dynamic of the system you can use to your advantage. Don't open any email you didn't want to get. Legit senders, like me, are doing everything we can to *stop* sending mail to people who don't want it because any email sent to someone who didn't want it damages our ability to send to those who do. Unfortunately for all of us, Apple's upcoming mail privacy feature loads external assets from all your emails--telling us you opened them--so once you opt in to have Apple "protect" you from spam, senders will no longer be able to tell whether or not you wanted each message. Those who care will no longer know when you want them to stop, and those who don't care....still won't care.