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Submission Summary: 0 pending, 51 declined, 8 accepted (59 total, 13.56% accepted)

PC Games (Games)

Submission + - Game publishers ignoring major market segments

wh0pper writes: Digital Trends is reporting that Parks Associates finds that there arent 2 gamer markets, but instead a whopping 6 in a recent survey. What does this mean? It means that game developers and publishers are ignoring a large portion of the gaming market by focusing on the traditional two segments: casual gamers and hardcore gamers. The 4 other game markets they identified are Social Gamers, Leisure Gamers, Dormant Gamers, Incidental Gamers. If you are wondering what those categories mean, the article gives descriptions of what each segment is. A surprising result from the survey is the importance of social gaming; video games are often considered a solitary activity, but Parks Associates' findings indicate a significant portion of the market views gaming as a social activity. So, what type of gamer are you? I'm into World of Warcraft, and I consider that a social game.

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