Comment He registered trade NAMES, not trademarks (Score 1) 102
This has nothing at all to do with trademarks. The ex-mayor of Bismarck registered several trade names, which are not the same thing as trademarks. UND does business as UND and not as the nickname of the school, so all Haakenson has done is make a fool of himself, this won't affect anything if UND happens to pick a school nickname that is the same as one of the trade names registered.