There are too many ads so just block them all as much as you can. Don't visit sites with obnoxious ads and don't use apps. No cookies, skip stupid videos of cats dancing to clue you into the trick banks don't want you to know that saves saves saves on your mortgage. So what if some billionaire makes a billion less? The whole online "experience" is becoming an electronic ad circular aimed at the stupidest. It once was easy to find useful, obscure and interesting information, today it is very difficult with all the stupid sponsored ads. Google "Byzantine Empire" and how many ads will say "Get Great Deals on the Byzantine Empire, only 3 left"? How about a second "virtual web" that is totally non-commercial?