If we're gearing education towards the top 10%, then sure, emphasize creativity because they probably have the culture, and more importantly, parents who can backstop their "finding their career".
But if we're talking about everyone else, we're looking at those who need to get a job fresh out of school - the sort of service jobs whose primary requirement is mastery of a limited skill set (that does require training and a willingness to learn) and the conscientiousness required to show up and do an adequate job every day, no matter how you are feeling. You need the conscientiousness that allows you to serve customers respectfully and cheerfully no matter how you personally feel.
As we plunge into the great equalization, where Western salaries drop and world income's rise to meet at ~$10K, I don't think we'll have the time and/or money to support a lot of creativity. Our future (and the future of mankind in general) will look rather like China for a generation or two before we finally see a truly global increase in incomes.
(Unless the robots come - in that case, we all starve.)