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Media

New Ads That Watch You 238

Pandanapper writes to tell us Yahoo is reporting that if you find yourself watching an ad on a video screen in a public venue, the ad may be watching you as well. "Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity -- and can change the ads accordingly. That could mean razor ads for men, cosmetics ads for women and video-game ads for teens."
Input Devices

'Mind Gaming' Could Enter Market This Year 154

An anonymous reader writes "In an adapted version of the Harry Potter video game, players lift boulders and throw lightning bolts using only their minds. Just as physical movement changed the interface of gaming with Nintendo's Wii, the power of the mind may be the next big thing in video games. And it may come soon. Emotiv, a company based in San Francisco, says its mind-control headsets will be on shelves later this year, along with a host of novel "biofeedback" games developed by its partners. Several other companies — including EmSense in Monterey, California; NeuroSky in San Jose, California; and Hitachi in Tokyo — are also developing technology to detect players brainwaves and use them in next-gen video games."
Music

Judge Rules Shared Files Folder Not Enough 156

NewYorkCountryLawyer writes "In UMG v. Lindor, Judge David G. Trager rejected Ms. Lindor's objection to a Magistrate's Report, in which Ms. Lindor complained that the Report could be read to imply that 'the mere presence of a shared files folder on an individual's computer would ... satisfy the requirements of 17 USC 106(3)', saying that the Report of Magistrate Robert M. Levy could not be so read, since '[t]he report and recommendation does not comment on whether or not the mere presence of a shared files folder satisfies 17 USC 106(3). Instead, it makes clear that plaintiffs will have the burden of proving actual sharing. [Report and Recommendation, at 5] ('At trial, plaintiffs will have the burden of proving by a preponderance of the evidence that defendant did indeed infringe plaintiff's copyrights by convincing the fact-finder, based on the evidence plaintiffs have gathered, that defendant actually shared sound files belonging to plaintiffs.') (emphasis added)'"

A GUI For Books 115

NASA's Goddard Flight Center has just issued a contract to use Touch User Interface technology from a company called Somatic Digital. Their "TouchBooks" let printed material connect to digital devices via sensors in the covers. (C'mon, don't tell me you've never pressed on a URL on a printed page and expected something to happen.) This page on the vendor's site has videos of a 7-year-old using a TouchBook. Works with XP and OS X.

Neuroscientist Halts Research to Stop Extremists 1047

FleaPlus writes "UCLA neuroscience professor Dario Ringach, known for his contributions to our understanding of how the visual system processes information, has been forced to give up his experiments by the actions of animal-rights extremists. Although he and his family had endured harassment and vandalization by animal-rights activists for years, Ringach reconsidered after extremists tried to firebomb a colleague's home and accidentally left their Molotov cocktail on an elderly neighbor's doorstep. Ringach sent an email to animal activist groups saying, 'You win... please don't bother my family anymore.'"

Electronic Art Changes to Suit Mood of Viewer 66

BFlatSeven writes "Reuters reports that 'British and American computer scientists have developed artwork that changes according to how the viewer feels. Special software picks up facial cues and adapts the color and brush strokes of the digital image.' The University of Bath has some pictures of the painting in action as well as a video and an abstract written by the creators."

CEO Shawn Hogan Takes on MPAA 491

IAmTheDave writes "Shawn Hogan, CEO of Digital Point Solutions, has found himself on the receiving end of an MPAA lawsuit claiming he downloaded a copy of 'Meet the Fockers' on Bittorrent. Mr. Hogan both denies the charges as well as claims he already owns the movie on DVD. After being asked to pay a $2500 extortion fee, Mr. Hogan lawyered up and has vowed to challenge and help change the MPAA's tactics. 'They're completely abusing the system,' Hogan says. Although expecting to pay well over $100,000 to defend himself, he claims 'I would spend well into the millions on this.'"

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