The impact of these laws is far larger than a single VPN vendor. Switzerland has long been regarded as a neutral, safe place for data flow, but that reputation has taken some hits from the Proton mail fail and the attacks on bank privacy and now these new laws. I suppose the largest danger here is that Switzerland gets passed up as an AI hub in favor of less repressive governments, in terms of data privacy.
So, financially it's a bust. Surely there is some compensatory social value? But I can't really credit that. It's just too easy to add another encryption layer for sensitive information flow for the really bad guys with the incentive to do so. At this point, you're just compromising regular citizens, catching some low-level criminals, and harming your economy. What am I missing? If anything, it pays to remember that people are generally stupid and that politics are a force multiplier in that respect.