Wired is running a story about the friction between the music industry and music-based games, such as Guitar Hero and Rock Band. Despite the fact that these games are very successful and are drawing a great deal of attention to the music represented in the games, the industry is not pleased with the licensing arrangements that allow the games to use their songs. Quoting: "Putting the brakes on music gaming would hurt everyone in the ailing music industry. Instead of demanding greater profit participation, Warner should be angling for creative participation. Thirty years ago, Hollywood took a similar threat — the VCR — and turned it into a new source of revenue, building customer loyalty in the process. The music industry could use new games the same way — but its track record suggests that it won't."