Negative 5, since people only received a credit if they opted out. They were paying people to keep their crummy souls.

If a game or toy started to be hostile I'd probably want to ban it too.

Aside from the weird word usage, this is just another example of games being in that comic-book ghetto of being "for kids." That hasn't really been true for a long time.

If ratings aren't enough to guide people to buy age-appropriate entertainment in general, then do they intend to start banning books, movies, and other media that may depict war or violence? Probably not, but I guess no one cares about being consistent in these matters.

I don't know if getting a flood of emails really makes much of an impact - real letters are always the best for these things as they show you at least spent more than ten seconds reacting to the issue. Do both.

I also think it's important to state your age and that you're a demographic they need to pay attention to, and that this crap makes you take your money/advertising weight elsewhere. My friends are gamers, we're all mid to late 20s with no children and money to spend on entertainment, and a lot of us are women.

One of the reasons gamers get slammed so much is that reactionaries still cling to the outdated belief that all gamers are pubescent guys without no income or attention span. Easy target.