I don't understand why we pay so much for cable TV and then have advertisements forced down our throats. Like you mention, this is fine with free TV.. I can deal with advertisements subsidizing my subscription.
Sure, the content providers, infrastructure providers etc. all have to get their return, however, each of them cannot be milking the consumer separately.. they have to share revenue from viewership in a way that doesn't make this ridiculously expensive. When this happens, consumers will actively look for cheaper ways to get this (hence the proliferation of internet based viewership - in many cases, this leads to piracy). Make things affordable and fair and consumers will gravitate towards such services.
Anyways.. its just over-the-air free broadcasts for me.. that's free and I can deal with ads for that...