Firefox IBM "Branding" (Score 2, Interesting)

A bit off topic but......I do some local IT support for my local community and every time I say, "Firefox is better than your current browser...safer, bla bla and you should use it......" they say "fire..what...."?. I am helping people that are almost IT illiterate and for them the internet is the big "E" icon on their desktops. However, if I could say that "IBM recommends it and uses it for its products" and "Google recommends it instead of..." it will be a different story. There is no doubt that Firefox is a better browser but you have to sell the idea of changing browsers to them.