Comment Re:Go IBM (Score 1) 277
I agree, people are getting into altruistic objectives, and you can argue about it as much as you'd like, the ethics, the sincerity, but utlimately, everyone benefits.
IBM could roll out a few more million on some commercials, or spend it in a different approach, they care enough to take that initiative. It would be a lot easier to just hire some ad. company and be done with. It's refreshing to see a company care about the society.