valtoid - Slashdot User

Submission + - Is Google too smart for its own good?

Submitted by

on Tuesday December 05, 2006 @04:07PM

An anonymous reader writes: Google's famous for hiring the best and the brightest, but when they get bored, they're bound to create the son-of-Google, warns Fortune's Jeffrey O'Brien. (The whole story.)

Feed Advertising: The Future of Web Ads Is in Britain (nytimes.com)

From feed by nytfeed on Tuesday December 05, 2006 @01:12PM

Online advertising is growing at a roughly 40 percent annual rate in Britain, and is expected to account for as much as 14 percent of overall ad spending this year.

Scientists Create Air Guitar T-shirt 105

Posted by Hemos on Monday November 13, 2006 @09:35AM from the my-talent-gets-its-due dept.

onco_p53 writes "Australian scientists have invented a T-shirt that allows air guitarists to play actual music as they strum the air. The shirt has sensors in each elbow and sleeves to detect and interpret the air guitarist's arm movements — one arm chooses chords and the other strums imaginary strings. The gestures are then connected wirelessly to guitar audio samples to generate the music. Check out the video!"

Feed Gracenote Defends Its Evolution (wired.com)

From feed by wiredfeed on Monday November 13, 2006 @07:12AM

In the beginning was a music recognition database called CDDB, and it was good. Now, people accuse Gracenote of stealing its success. CDDB and Gracenote architect Steve Scherf sets the record straight. Commentary by Eliot Van Buskirk.

Feed Drilling Down: Invaders at the Gate, and Slipping Past It (nytimes.com)

From feed by nytfeed on Monday November 13, 2006 @02:12AM

Image spam now makes up roughly a third of all spam handled by the e-mail monitoring company Postini.

Journal Journal: High Definition LED Front Projector 1

Journal by stepinside on Monday November 13, 2006 @01:43AM

Prism, Inc. is planning on unveiling a secret research and development project at CES 2007. A source inside the company says the project is a high definition (1080p) front projector that uses light emitting diodes (LEDs). In contrast to the LED pocket projectors currently on the market (example), this device will produce hundreds of lumens at cinema quality resol

Submission + - Is Computer Science still worth it?

Submitted by

prostoalex

on Tuesday November 07, 2006 @06:44PM

prostoalex writes: "Is it a good idea to go into Computer Science? Yes, there are certainly pending labor shortages as Indian companies outsource to the United States, but speakers of Stanford Computer Forum generally agree that it's a good career choice: "To ensure job security, students must learn business, communication and interpersonal skills, Vardi recommended. The personal touch will become as important as technological expertise, he said. "There are jobs galore," agreed Suzanne Bigas, assistant director of the Stanford Computer Forum.""

Google Moving Strongly Into Radio Advertising 54

Posted by kdawson on Tuesday November 07, 2006 @06:14PM from the expanding-reach dept.

AvgGatsby writes to let us know about Google's move into radio. The company is hiring "scores" of radio sales people in major markets and is offering them 50% above prevailing salaries. From the article: "Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads. It made a clear move into radio in January when it agreed to pay more than $1 billion, depending on performance, for dMarc Broadcasting Inc., which connects advertisers to radio stations through an automated advertising system. It's all part of what Google Chief Executive Eric Schmidt has said is an investment in radio advertising that could grow over time to include up to 1,000 Google employees — not just in ad sales, but also in engineering and operations."

Submission + - Wave Powered Desalination

Submitted by

dptalia

on Tuesday November 07, 2006 @05:56PM

dptalia writes: "Scientists think they've found a way to harness the energy of waves to desalinate salt water. Currently deslination is an energy intensive process, but this new design harnesses the renewable energy of waves. Many countries depend on desalinated water to support their population, and this would signifgantly lower the cost of water generation."

Submission + - Indians on Moon by 2020

Submitted by turgid on Tuesday November 07, 2006 @04:27PM

turgid writes: The Hindustan Times and New Asia Times report that the Indian Space Research Organisation plans to land an Indian on the Moon by 2020.

First, experiments will be conducted to launch and recover a capsule using a Polar Satellite Launch Vehicle (PSLV). Later, manned orbital missions will be launched on a GSLV Mark II rocket, initially for a day, but eventually lasting a week or more. Expeditions to the Moon are expected to last 15 days to a month.

The ISRO sees human space exploration as vital to India's technological and economic develpment and argues that the human brain is a far superior resource to have on a spacecraft than any robot or other scientific instrument.

Submission + - Google making waves in radio world

Submitted by AvgGatsby on Tuesday November 07, 2006 @03:58PM

AvgGatsby writes: Reuters is reporting that Google Inc. is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

It made a clear move into radio in January when it agreed to pay more than $1 billion, depending on performance, for dMarc Broadcasting Inc., which connects advertisers to radio stations through an automated advertising system.

It's all part of what Google Chief Executive Eric Schmidt has said is an investment in radio advertising that could grow over time to include up to 1,000 Google employees — not just in ad sales, but also in engineering and operations.

Bill Figenshu, chief operating officer of privately held Software Media Exchange Inc. said three people he had spoken with believed Google was in talks to buy about $1 billion in radio advertising inventory from Clear Channel Communications Inc. Software Media Exchange sells radio ads online and competes with Google's dMarc.

More Voting Shenanigans in Florida 680

Posted by ScuttleMonkey on Wednesday November 01, 2006 @02:51PM from the just-don't-feed-them-after-midnight dept.

stewwy writes "It looks like the the shenanigans have started already, the Register is running a story about the difficulty early voters are having with casting votes for Democrats." From the article: "The touch-screen gizmos seem strangely attracted to Republican candidates. One voter needed assistance from an election official, and even then, needed three tries to convince the machine that he wanted to vote for Democrat Jim Davis in the gubernatorial race, not his Republican opponent Charlie Crist."

Comment Ad impressions do not lie (Score 2, Interesting) 121

by valtoid on Tuesday October 17, 2006 @03:03PM (#16474145) Attached to: (Mis)Tracking Web Traffic

The most reliable form of web traffic measurement is reported ad impressions from a reputable 3rd party like DoubleClick. They do a fine job of eliminating bots and spiders (unlike log files) and only meaure an impression once an ad is served. Eliminate pop-ups and unders (which our sites do not take) and one can get a true measurement of traffic. If you have on average 2 ads per page on your site and monthly ad impressions served is 100,000, then you have 50,000 monthly page views. Sure you are still in effect undercounting when you factor in ad blocking, etc....but what do investors and VCs really care about, the ability to generate revenue. Ad impressions are the true way to factor that in and provide a fair measurement of traffic. ComScore and Neilsen are antiquated measurements of traffic, how many Slashdot users out there would download ComScore software to be a part of a web "panel"??? I don't think many of us would do that.

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