The ONLY way they can make money... (Score 1)

They don't have much choice for making cash other than pursuing these patents. Their devices are also-rans and have been since the iPod. Their newest offering looks suspiciously like the Champ's. Not that there is a lot of sympathy to pour on Apple here either. They're presumably revving up the legal engine to sue Creative for copying the look of the ipod or somesuch.

As to the Creative chairman's comments about focusing only on the technology and selling people on that -- when was the last time that worked? When over the past couple of years did that seem like a good idea. Sure, if your technology is a breakthrough, but slapping videos on something the size of my cell phone? And doing it after the Showman already released his version? And what does it do differently than the champ? Support a few more formats heard of only by the slashNerds? C'mon!

The real answer is purple. It worked for Prince. You need purple devices. That'll differentiate your product. Plus Purple has the most RAM.