Comment Hmmm.... if my advertising is costing me money... (Score 4, Insightful) 285
I change my advertising methods. If you bought a full page in the New York Times for advertisement and didn't see an increase in business that coincided with the amount you spent (assume that a rival company with deep pockets purchased about 100,000 subscriptions to the Times to inflate the ad placement cost), you would change your ad placement strategy. This is no different. If you want to sue someone, you need to sue the end-clicker that is causing the inflated ad cost or find another marketing plan.
.sigs cause cancer!