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XBox (Games)

Submission + - More advertising in your next Xbox games

ejwong writes: TheGameFeed is reporting on Microsoft's plans to offset Xbox360 game costs with more in game advertising under its subsidiary, Massive. Soon they'll be getting recruiting us for the Navy:

If you plan on picking up an Xbox 360 title this month, then you're probably picking up one with Massive's in-game ads. Titles such as Crackdown, Def Jam: Icon, MLB 2K7, and Ghost Recon Advanced Warfighter 2 are all part of the Massive network showing off ads from Dell, Intel, Discovery Channel, Intel, NBC, Verizon and even the Navy among others.

In-game ads are gaining popularity and the wave isn't going to stop. Publishers see this as a huge potential for increased game revenues to help offset the rising development costs for the Xbox 360, PS3 and Wii. The question is how far will they go, and how much are gamers willing to take?

Television

C-SPAN Adopts Creative Commons-Style License 86

Trillian_1138 writes "C-SPAN, a network in the US dedicated to airing governmental proceedings, has adopted a Creative Commons-style license for all its content. This follows the network claiming Speaker of the House Pelosi's use of C-Span videos on her site violated their copyright. Specifically, 'C-SPAN is introducing a liberalized copyright policy for current, future, and past coverage of any official events sponsored by Congress and any federal agency — about half of all programming offered on the C-SPAN television networks — which will allow non-commercial copying, sharing, and posting of C-SPAN video on the Internet, with attribution.' Here is the press release. The question remains whether videos of governmental proceedings should be public domain by default or whether the attribution requirement is reasonable in the face of easy video copying and distribution."
Robotics

Submission + - Beer Tossing Fridge

cmacdona101 writes: "CNN is reporting on a recent Duke grad that's engineered a remote controlled Fridge that tosses him a beer at the touch of a button. The fridge can launch the beer up to 20 feet, far enough to get to his couch. The video shows the fridge using a "beer magazine clip" and a remote firing system that let you determine angles and ballistics to get the beer to your friends anywhere in the room."
Biotech

Toward a 3D Search Engine 83

Plasma Droid writes "NewScientistTech has a story about a 3D molecular search engine that is over 1,500 times faster than anything previously developed. The researchers, from Oxford University, developed a lightning-fast way to quickly match 3D shapes mathematically. This could not only speed up searches for new drugs, but lead to 3D search engines, for finding objects uploaded to platforms such as Google Earth, they say." The problem will be in jump-starting the supply of 3D data about molecules and everything else.

Comment works of philosophy vs. works of science (Score 2, Interesting) 397

As long as there have been "modern scientists", there have been complaints that their theories are untestable and, as such, are works of philosophy and tools of calculation rather than works of science. It's a healthy debate, but critics should have a better background in the philosophy of science. Critics used almost precisely these arguments when the atomic theory was in development. Just because you cannot yet think of a testable hypothesis for a scientific theory does not mean that it does not exist.

As noted at http://web.lemoyne.edu/~giunta/whewell.html, an excerpt of a text by William Whewell from Philosophy of the Inductive Sciences vol. 1, 1840, pp. 406-7 [from Maurice Crosland, ed., The Science of Matter: a Historical Survey (Harmondsworth, UK: Penguin, 1971)]

So far the assumption of such atoms as we have spoken of serves to express those laws of chemical composition which we have referred to, it is a clear and useful generalization. But if the atomic theory be put forwards (and its author, Dr Dalton, appears to have put it forwards with such an intention,) as asserting that chemical elements are really composed of atoms, that is, of such particles not further divisible, we cannot avoid remarking that for such a conclusion, chemical research has not afforded, nor can afford, any satisfactory evidence whatever. The smallest observable quantities of ingredients, as well as the largest, combine according to the laws of proportions and equivalence which have been cited above. How are we to deduce from such facts any inference with regard to the existence of certain smallest possible particles? The theory, when dogmatically taught as a physical truth, asserts that all observable quantities of elements are composed of proportional numbers of particles which can no further be subdivided; but all which observation teaches us is, that if there be such particles, they are smaller than the smallest observable quantities. In chemical experiment, at least, there is not the slightest positive evidence for the existence of such atoms. The assumption of indivisible particles, smaller than the smallest observable, which combine, particle with particle, will explain the phenomena; but the assumption of particles bearing this proportion, but not possessing the property of indivisibility, will explain the phenomena at least equally well. The decision of the question, therefore, whether the atomic hypothesis be the proper way of conceiving the chemical combinations of substances, must depend, not upon chemical facts, but upon our conception of substance.
He then went on to say that it could never be proven and would remain a work of philosophy and a tool for efficient calculation only.

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