If I choose to not look at a billboard am I stealing from the advertiser ?
If I choose to not read my junk mail am I stealing from the people who sent it to me ?
Short answer, no.
At the end of the day this is advertising, where someone pays for their message to be placed where you could see it and may look at it.
If you choose to not look or prevent yourself from seeing it that is your own free will.
The only exception is where you have entered into a contract where viewing of the advertising is required.