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When you think about it, there are truly some times when there are too much choices. Barry Schwartz's talk on IT Conversation really nails it. http://www.itconversations.com/shows/detail252.htm l

When you have many options, it will inevitably make your decision more complex. Less choice can be better because it simplifies the decision making process for someone who isn't necessarly qualified to make the call in the first place.

They say "the customer is always right" but I disagree. I think the customer is most likely clueless. In software, it's up to you to simplify the choices for them. Google is a prime example, they made searching simple and it worked.