Comment Re:they just figured this out? this is a revelatio (Score 1) 376
A somewhat less cynical view is that Facebook is to your social interactions what a bank is to your money. You let Facebook manage your interaction data. The advantage for you is that sharing is easier and the data is more secure than it is in your own safe. In return, they get to use your interaction data for their own gain.
Now the banking sector has been heavily regulated by the government to restrict their use of their customers' money to what the community considers ethical. Probably things will have to go wrong before it goes the same way for internet social networks.