CNN/Sports Illustrated has the story of the NFL pouring cold water on churchs' plans for 'dry' Superbowl parties . When NFL officials saw the announcement for one such party, they told the church involved where to go with the idea. When the church turned the other cheek and resolved the initial issues (charging for the party and using the 'Superbowl' trademark), the NFL responded with more complaints ("Your TV is too big"). The Church then gave up. The NFL explained that, while it plans to treat all churches in this manner, they didn't plan to take action against bars engaging in similar activities."