Re:Increase sales volume, destroy the brand (Score 1)

So what if they want to the the #1 North American computer seller again, shouldn't a business strive to be #1? Dell's business model is no longer the competitive advantage it used to be now that many other computer manufacturers offer the same build-your own strategy that has worked for Dell in the past. Also, like other posters have mentioned, not everything Wal-Mart sells has the "cheap" connotation; HP sells computers and their peripherals at Wal-Mart just the same as Best Buy and Circuit City. So I don't think Dell deserves criticism, they're doing what they can to stay competitive and not choosing to stick with a business model that has lost its advantage.