Want to generate buzz? Give the space to starving artists (errmmm hipsters) in east London and get them to do the pop up shop for you. Get them to showcase their art too using the chromebooks. Isn't Google's brand usually perceived as way cooler than PC Word!?!? I would have thought so...

Although you are right, it does mean snot in Spanish, this isn't something that is necessarily exposed to the end-user. OpenMoko is the platform, which most regular users don't care about. *Most* people buy Nokia/Sony Ericsson/whatever without thinking of the platform. They buy an N80, M600, etc. Just as it would would be a Neo1973 in the case of OpenMoko.