But that's the thing: I don't expect a company such as Disney (and its shareholders) to fork out $4.5 billions just to take in the derivative profits from 40-50 year old movies. They sure as hell wanted to create new cash revenue from the franchise (most especially with the new characters). And they could have.
A few years back, I watched Force Awakens again and although it wasn't original or exceptional in any way, it was still enjoyable enough (exactly what I talked about in my previous post). Abrams does know how to make action movies and he is quite good at setting up mystery boxes (not so much at opening them, but that can be fixed). With proper writers and a director who didn't have contempt for the material and who wasn't there to pump his own ego up, the next two movies could have been real great hits.
Instead of that, we got two turds, and a number of following farts that went nowhere fast. One thing though, they sure as hell didn't renew the fanbase in any way (and I think I read somewhere the line of toys mostly ended up as waste).
So my point is, these people warming up executive seats and enjoying their cosy board rooms like to paint themselves as being some kind of financial geniuses when, in reality, they mostly are morons who ended up there because of whatever type of nepotism. They're unable to do what they're supposedly best at, which is ruthlessly make money. Instead, they're marks for con(wo)men who just need to have the right spiel to rob them blind.