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Comment They asked for it (Score 2) 215

I remember back on 2003, when I worked at a company developing mobile applications (in BREW if you are interested) and everyone was talking about what would be the next big thing in mobile, the operators were looking for other sources of revenue and were betting that the money will be in selling aggregated services (meaning selling other things than calls). One of the big things was data, and they used to check data usage very closely and were very happy about it. back then I coded a simple ringtone download app (that basically had only funny sounds), that browsed trough categories and let you hear it and finally buy it so you could set it as a ringtone. Because people could just hear a full preview of the ringtone they wouldn't buy as much, they would just use it to hear funny sounds and laugh with friends, no need to buy it, if you wanted to hear it again just open the app again. the thing is that the preview didn't save the file to disk until you buy it, it downloaded from the server and played from memory, so the app used a lot of network. While it consumed almost nothing for today's standard, it was a lot back then. If I remember correctly the download speed was something like 14.400bps, that was before gprs. What I wanted to say is that it was a network hog. But they didn't complain, the execs from the phone operator were very happy and they loved the app exactly because it was using a lot of network, more then they ever saw before. of course on the other hand they sold network usage by the kb, no one ever dreamed of unlimited back then. but I believe the main reason was that it meant that their bet on selling aggregated services was right, data usage was indeed growing as they expected but now that it has they are complaining. the same way that they accepted 9 years ago that call minutes and sms were eventually going to be sold cheap (in bulk or on a flat rate for unlimited) and found new ways of making money (selling data and apps) they should once again innovate

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