Lately, there's been a lot of discussion in various quarters about the future of Microsoft, with many proclaiming, once again, that the company is poorly positioned and ill-prepared to deal with the changing technology landscape. However, as Jason Wood astutely points out, this discussion has become rather repetitive and tiresome. Everyone and their grandmother knows that Windows is not the big deal it used to be, as internet-based software has reduced the significance of the client-side operating system. The fact that Microsoft faces significant challenges from Google, as well as a number of smaller firms, has also been quite obvious for some time. As Wood points out, the discussion ignores the major counterpoint to the doom and gloom arguments, which is the continuing financial success of the company. Despite its enormous size, the company manages to grow more profitable each year, and although it's highly dependent on revenue from Windows and Office, the company is proving adept at diversifying its revenue streams (e.g. servers, enterprise software, video games, mobile), which is something that Google has yet to pull off. The key point is not that all of the concern about Microsoft is wrong -- there's certainly plenty of validity to it, and the company does have its work cut out for it -- but that there's a need for the discussion to move forward, instead of rehashing the same points over and over again.