Hmm... maybe they should look in the Control Panel (Score 1)

Okay, I was pretty frustrated that I had to hold option/alt to select my boot volume at every startup. Then I noticed a new control panel in Windows! It was called "Startup Disk". Wow! Just like Mac OS, it lets me select windows or OS X. Gee! I wonder if Apple put this there to allow people to select what they want to boot!