This reminds me of the early 1990s trend of "programming for everyone", particularly Macromedia's Lingo in Director. Languages and environments that start this way quickly realize that the end products would be ever so slightly more appealing if they were more flexible. And flexibility is the end of simplicity. The 1.0 of this language is going to be fine for a few intrepid schoolgirls, but soon they're going to have to add basic programming concepts and structures which will leave most people scratching their heads. Haven't we already seen this dramatic arc with Director and Flash?
"Our vision is to speed up time, eventually eliminating it." -- Alex Schure