Re:Marketing 101 (Score 1)

Agreed that the proposed ad & approach is completely wrong (it comes across a bit "student-like" for me). I'd rather that intelligent viral marketing was used. Be better if it had something like Apples old "Think Different" campaign. It'd be better to create a niche marketing campaign rather than a head to head with office per se.Personally I'd emphasis Open document format & PDF export at the moment.