But they are faced with that anyway. More and more are getting things from the internet. They can either go with it and find an easy way to provide it with ad support, or they can not and we'll all just stick with our nice commercial free torrents. The only way that I can see TV companies continuing is if they start embracing the internet. There isn't really a lot that they can do to stop torrents. They are giving people a choice between watching the shows they want when they want, paying a ridiculous amount to download eps from iTunes, or setting up a nice convenient stream to download the shows automatically.