Exactly. I don't sift through every page and Adblock everything. One, it would be a waste of my time, and two, I actually do click on a few ads every once and a while. I use Adblock to get rid of "annoying" ads, like the ones screaming into my speakers that I won a free iPod Nano, or the ones who make huge flash overlays over half the page so I can't read the damn article. It's not immoral, it's pushback.