my guess is that adbloc isn't really an issue (unless firefox and chrome make it a default plugin).
Like Google would ever make AdBlock a default on chrome. Ad revenue is still their largest revenue source.
Not 1 single bitcoin user would have gone for such a product. This story had fake written all over it from the beginning.
This is dead wrong!!! Many Bitcoin users would be all over this as Bitcoin is not accepted at many places and this would be a very simple way of transferring the money and spending it.
In any formula, constants (especially those obtained from handbooks) are to be treated as variables.