We have a Blendec. As a result of the Will It Blend? videos.
When Blendec received money from their competitor as a result of infringement of an actually innovative patent, what did they do?
They poured that money right back into customer service, by giving away (well, we paid $12 for shipping) one Wildside jar to their existing customers. Which I am now turning that goodwill into more free marketing for them.
This is brilliant on several levels.
Yes, their product is expensive. Yes, the quality is high. The value, in our house, greatly exceeds the cost. Thanks, Tom!