Constructing the news and our culture (Score 2)

This logo swapping story reminds me of two things.

1> Captain Amazing from Mystery Men, the do-everything, save the day superhero with a publicist that makes him look wholesome and gets him all sorts of corporate logos/sponsorship to wear.

2> ONtv in Hamilton, ON, Canada that has gone to a set that is completely CGI for their daily evening news program. ...just make sure none of the news anchors wear blue.

With the first thing, would it not be more of a concern that our heros (more in the realm of sports) are literally owned by corporations? Wouldn't it be more worthy of concern than the introduction digital editing into the newsroom? Kids especially look up to them as mentors and people who they want to grow up to be. What kid other than Alex P. Keaton ever dreams of becoming a Walter Kronkite or Barbera Walters type?

The second thing, the news is always going to be a construct of somebody's mind. Back in the very beginning of the gulf war when CNN was the only broadcast coming out, what was it that we were all glued to the TV and radio listening to? The fact that missile bombardment was happening or the fact that a man on a phone being rebroadcast across the world was taking cover in his hotel room watching missiles fly into buildings around him?

Even after this little logo fiasco, the world will go on, big corporations will find new ways to try to dictate our needs to us and the construction of the news broadcast will evolve as producers get their hands on new digital goodies.

What should hopefully and ultimately keep everything in check is competition.

Cheers