Appropriate metaphors for MS campaign? (Score 1)

I'm waiting to see whether over the long-term, corporate strategy can win out over a product which has gained wide exposure. Does the Microsoft ad campaign more resemble the efforts of homeowners who built on the beach to hold back the inevitable erosion of the tide? Alternatively, does it represent a comet heading for earth that will put up a dark cloud that will wipe out most "life" on earth?