Exactly. The donation is nice, and employees are paid enough that said gifts probably aren't detrimental to them -- although it'll mean more for others like admins, etc. > Alphabet likely would have spent around the same amount of money on its holiday gifts, so it’s not exactly a cost-saving move. In the end, it has nothing to do with keeping the tradition or good will for the business etc. It's a marketing gimmick wrapped in a tax write off given to specific districts chosen by a few elites. Welcome to the Corp.
Unless this donation is something they were planning on doing anyway for PR. Then, it costs them nothing.