sycorob writes: The Chicago Transit Authority has confirmed that they are in talks with Apple to receive $4 million to refurbish the North and Clyborn station in return for first refusal of advertising in the station. The station is close to their popular Michigan Avenue Apple store.
"We're exploring different ways to improve our stations, and we're also exploring the best way to do naming rights. This is one approach, and we're looking at others as well," said CTA spokesman Noelle Gaffney.
As a longtime CTA rider, I welcome anything that will help get CTA stations renovated. Many stations haven't been maintained in decades, since the underfunded agency often has trouble meeting basic expenses like payroll and track maintenance. Do other readers think this is a good idea?