Comment Re:What social contract? (Score 1) 1043
Per Slashdot's page on advertising:
Slashdot and its other sites probably have about 288 million page views per month. If they have an average of 1.5 ads per page, that makes 500 million ad views.
Their rate card charges between $10 and $20 CPM (per 1000 views) for ads. Lets say that they get an average of $10 CPM for ads booked directly with the site for just half that traffic. Let's say that they sell the remainder of the traffic to a network for $1 CPM.
This means that they generate $2.37 MILLION per month for the OSTG sites. That is $28.5 MILLION per year!
You will need to find almost 3 million people as generous as you to shell out $10 per year in order for slashdot to break even.
Advertising is why sites like slashdot can afford to deliver content for free. If ad blockers become the norm, advertisers will just move their marketing budget to another medium outside of the internet, and sites like slashdot will not be able to exist.
Slashdot and its other sites probably have about 288 million page views per month. If they have an average of 1.5 ads per page, that makes 500 million ad views.
Their rate card charges between $10 and $20 CPM (per 1000 views) for ads. Lets say that they get an average of $10 CPM for ads booked directly with the site for just half that traffic. Let's say that they sell the remainder of the traffic to a network for $1 CPM.
This means that they generate $2.37 MILLION per month for the OSTG sites. That is $28.5 MILLION per year!
You will need to find almost 3 million people as generous as you to shell out $10 per year in order for slashdot to break even.
Advertising is why sites like slashdot can afford to deliver content for free. If ad blockers become the norm, advertisers will just move their marketing budget to another medium outside of the internet, and sites like slashdot will not be able to exist.
