market segmentation (Score 2)

Conventional journalists ... steer readers to their websites for more in-depth information and conversation.

they steer you to their websites not because they think the web is the be-all that you do, it's so that they can segment their market in a way that's similar to price-discrimination. They want to keep the broadcast feed general interest to maintain the largest number of eyeballs, and yet they don't want to lose the special interest junkies. So they direct the special interest junkies to the website (better than having them change channels) and the main-show can move on before the average viewer gets bored.

BTW, it was at this point that I got bored with the Katz-feed and didn't read any further.