I joined YouTubeTV when it was $35/mo, and have stayed on through all the price hikes to the current $72.99 mostly because of live sports. I live in WI and enjoy watching the Badgers, Bucks, Brewers, and Packers. But now with sports leagues splitting games off with different "premium" services, I'm about ready to drop them all. If I can live without 1/4 - 1/2 of the games due to leagues chasing every last dollar with piecemeal broadcasting agreements, it's not that hard to stop watching altogether.