swazi - Slashdot User

Anti-Product Placement For Negative Branding 130

Posted by samzenpus on Wednesday September 08, 2010 @06:12PM from the touch-of-death dept.

An anonymous reader writes "Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of 'anti-stars.' The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand."

The Race To Beer With 50% Alcohol By Volume 297

Posted by samzenpus on Wednesday June 02, 2010 @09:18AM from the good-stiff-12-pack dept.

ElectricSteve writes "Most of the world's beer has between 4% and 6% alcohol by volume (ABV). The strength of beer achieved by traditional fermentation brewing methods has limits, but a well-crafted beer that is repeatedly 'freeze distilled' can achieve exquisite qualities and much higher alcohol concentrations. An escalation in the use of this relatively new methodology over the last 12 months has seen man's favorite beverage suddenly move into the 40+% ABV realm of spirits such as gin, rum, brandy, whiskey, and vodka, creating a new category of extreme beer. The world's strongest beer was 27% ABV, but amidst an informal contest to claim the title of the world's strongest beer, the top beer has jumped in strength dramatically. This week Gizmag spoke to the brewers at the center of the escalating competition. New contestants are gathering, and the race is now on to break 50% alcohol by volume."

Beaver Dam Visible From Space 286

Posted by samzenpus on Wednesday May 05, 2010 @06:41PM from the dam-big-job dept.

ygslash writes "The Hoover Dam no longer holds the title of the world's widest dam. Satellite photos of northern Alberta, Canada, show that several families of beavers have apparently joined forces to build a dam 850 meters wide, more than twice as wide as the Hoover Dam."

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