HBO Exec: don't call it DRM, call it DCE!

surfingmarmot writes: They figured out their problem with DRM acceptance — it's the name. They want call it Digital Consumer Enablement. Yeah, that's right. DRM _helps_ consumers. But we stupid consumers cannot figure that out because of that nefarious name. I am so glad they are going to clear up that misunderstanding with a name change. The old "Call a thorn a rose and not only will it smell sweet but we won't notice being pricked" ploy eh? Clever. Le DRM est mort, vive le DCE!

http://blog.wired.com/business/2007/05/hbos_exec_d ont_.html