Comment Re:Not the best but "good enough" (Score 1) 161
Having worked with all three-- Premiere, FCP and Avid-- I can safely say that Premiere is the weakest of the three but is more than "good enough" if you're not cutting The Lord of The Rings. As I said it may get use just because the owner purchased the suite for Photoshop and hey, it's there.
It may, but how many film editors are looking to switch at this time of day? This marketing method makes Premiere look like the toy in a box of cereal: cheap, flimsy, fun to play with for a few minutes, but tossed aside and forgotten before the cereal is gone. I suspect a lot of copies of the new Premiere for Mac will be installed because they came with the suite, and just as quickly uninstalled.
You'd think Adobe of all companies would know better. If you want to break into a mature professional market with a well-entrenched leading product, selling a consumer-grade app at lowball prices is not the way to win. It was a losing strategy for Adobe when they put PageMaker up against QuarkXPress. It was a losing strategy for Corel when they put the Mac version of CorelDraw up against Adobe products. But the boffins of Adobe seem not to have learned from this. Sun Tzu would not approve.
It's also bizarre that Adobe should be releasing Intel-only products for the Mac when their Creative Suite is still PPC-only. I rather think they're making this move just to be flying the Adobe flag in Macland, and not because they expect any significant number of FCP users to switch.
It may, but how many film editors are looking to switch at this time of day? This marketing method makes Premiere look like the toy in a box of cereal: cheap, flimsy, fun to play with for a few minutes, but tossed aside and forgotten before the cereal is gone. I suspect a lot of copies of the new Premiere for Mac will be installed because they came with the suite, and just as quickly uninstalled.
You'd think Adobe of all companies would know better. If you want to break into a mature professional market with a well-entrenched leading product, selling a consumer-grade app at lowball prices is not the way to win. It was a losing strategy for Adobe when they put PageMaker up against QuarkXPress. It was a losing strategy for Corel when they put the Mac version of CorelDraw up against Adobe products. But the boffins of Adobe seem not to have learned from this. Sun Tzu would not approve.
It's also bizarre that Adobe should be releasing Intel-only products for the Mac when their Creative Suite is still PPC-only. I rather think they're making this move just to be flying the Adobe flag in Macland, and not because they expect any significant number of FCP users to switch.
