You would be wrong. Its on the manufacturing side real savings will occur. Understand they talk about ketchup because it does just this, gets people talking about their product. Ketchup doesn't matter in their plan other than to help secure funding. There are processes that may or may not be food related where 10+% of product is lost due to the viscosity of the product. In fact the purpose of this money raising is to invest in their CleanTanX product line.