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Submission + - Will Ad Blockers Kill the Digital Media Industry?

HughPickens.com writes: Michael Rosenwald writes at the Columbia Journalism Review that global online ad revenue continues to rise, reaching nearly $180 billion last year. But analysts say the rise of ad blocking threatens the entire industry—the free sites that rely exclusively on ads, as well as the paywalled outlets that rely on ads to compensate for the vast majority of internet users who refuse to pay for news. A new report from Adobe and one of several startups helping publishers fight ad blocking shows that 198 million people globally are now blocking ads, up 41 percent from 2014. In the US, ad blocking grew 48 percent from last year, to 45 million users. "Taken together, ad blockers are hitting publishers in their digital guts," writes Rosenwald. "Adobe says that $21.8 billion in global ad revenue will be blocked this year."

Publishers have been banking on the growth of mobile, where the ad blocking plugins either don’t work or are cumbersome to install. A Wells Fargo analyst wrote in a report on ad blocking that “the mobile migration should thwart some of the growth” of ad blockers. But Apple recently revealed that its new operating system scheduled for release this fall will allow ad blocking on Safari. Apple is trying to pull iPhone and iPad users off the web. It wants you to read, watch, search, and listen in its Apple-certified walled gardens known as apps. It makes apps, it approves apps, and it profits from apps. But, for its plan to work, the company will need those entertainers and publishers to funnel their content to where Apple wants it to be. As the company makes strategic moves to devalue the web in favor of apps, those content creators dependent on ads to stay afloat may be forced to play along with Apple. Adblock Plus has released a browser for mobile Android devices that blocks ads, and it’s planning to release a similar product for Apple devices. “The desire to figure out how to bring ad blocking to mobile consumers is a worldwide phenomenon,” says Roi Carthy Ad blocking, he says, “is an inalienable right.”

Comment Re:Two Flavors (Score 1) 249

As an old fart project manager with a software development/UX/Business analysis background who hasn't coded for years, I see my role as: 1. Protecting developers from all the management stuff so they can excel at doing their work. 2. Offering guidance, from a client perspective, about what they actually need to produce. I try to set the development team free, while nudging them in the right direction ;-)

Comment The US political system is in deep trouble . . . (Score 1) 767

Sad to see you were in a mess for a few days there, glad you fixed it in time, sorry to see that we will be having the same lame production in early 2014. It's really tough for you (living it) but it's also tough for us in Europe (watching it). We admire, respect and follow what you get up to over there, but we can also see too many historical parallels in our own continent (Germany in 1933) in your current political conduct. You have a Conservative heartland that naturally dislikes change (and may have racially motivated objections to anything your African-American President does) coupled with an ultra-hard-right faction who apparently merely wants to topple, or at least severely disable, the government. Wake up America, it is 2013. It is not the middle ages or even 1773. If you are "exceptional", demonstrate to the rest of the world that that is true - try to show us that rational, civilized debate is the best democratic policy. The OFs in the GOP don't seem to get that times have changed. The aptly-named "Tea Party" doesn't care - all they want is power - over the People, not for them.

Comment Re:Contractors (Score 1) 501

Sorry, I posted this somewhere esle - should have been here: Sadly nothing new here in terms on government "understanding" of the need to: 1. Freeze the specs. 2. Have your Lawyers look at the contract for the tiniest of loopholes and then hold the contractors to it. 3. Be aware that contractors (especially the big ones - no acronyms supplied here) will indeed be like Lawyers and say "ooh you didn't specify that - it's a change request" 4. Test early, test often - and then test, test & test again. 5. Pay good attention to usability. Check this out: http://www.theguardian.com/society/2013/sep/18/nhs-records-system-10bn [theguardian.com]. Sixteen billion US expended so far (and still counting) - negligible returns.

Comment Lessons from the healthcare.gov fiasco (Score 2) 501

Sadly nothing new here in terms on government "understanding" of the need to: 1. Freeze the specs. 2. Have your Lawyers look at the contract for the tiniest of loopholes and then hold the contractors to it. 3. Be aware that contractors (especially the big ones - no acronyms supplied here) will indeed be like Lawyers and say "ooh you didn't specify that - it's a change request" 4. Test early, test often - and then test, test & test again. 5. Pay good attention to usability. Check this out: http://www.theguardian.com/society/2013/sep/18/nhs-records-system-10bn Sixteen billion US expended so far (and still counting) - negligible returns.

Comment Best Buy follows Yahoo in banning remote work (Score 1) 317

Can't we keep "on-thread"? Forget "Best Buy", "The four Boxes of Liberty", "the traffic congestion in the Twin Cities". The issue is about "telecommuting". 1. Question: Does it work for everyone? Answer: No - lots of people need the "warmth of human contact" and feel isolated when they are not with with their corporate colleagues. 2. Question: Can it be productive? Answer: Yes - for those who are comfortable working without the immediate physical co-location of other humans, working from home can be much more productive than the corporate 9 - 5 (plus commute) work day. Truth is - you work much more at home than in the office. 3. Question: So what's the problem? Answer: Middle managers get paid to manage people. If "their" people aren't physically around, middle managers worry about their own reason for existence and if "their" staff are being as productive as they could be. The easy option is: "when in doubt, get the staff back in house so we can see what they are doing" ;-( Pardon me, but don't we live in a virtual world these days?

Comment Re: Haselton's "To save everything . . ." review (Score 1) 115

1. It's a classic usability issue. "Become your client" - address your intended audience. 2. Technical writing is an art not a science - you've either got the talent or not - you can't spray-on creativity. 3. General heuristic #1: if you are new to a process or activity - ask someone who might know or RTFM. 4. Specific heuristic #35924 - if it's burning your fingers, don't touch your eyes ;-)

Comment Re:Missing Matter, Parallel Universes? (Score 1) 154

I said "Intersects" not "interacts". Are we here in this forum to be pedantic logic-choppers, or or we here to share knowledge and ideas? You appear to be someone who only believes in what they can measure. Do you, by chance, have an engineering degree? Before you can measure, you have to theorize. Quantum Theory indicates that we might be part of a multiverse. If this theory is true, "our reality intersects with many others". Interaction would be interesting but that's for the future . . .

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