"Are you paid by IKEA or is this an elaborate scheme by IKEA to make us buy more furniture?
No, not a cent. Nil, nada, zilch. IKEA does not pay me nor is this site their idea or in any way sanctioned or endorsed by IKEA. This is purely a fan-run website.
However, in the spirit of full disclosure, I do earn from advertising, mainly via Google Ads, SayMedia, Technorati ad networks and when readers support me by buying Amazon or Parts of Sweden products through my affiliate link. From time to time I may test out new forms of advertising but my goal is to always keep advertising as non-intrusive as possible."