Re:Enron (Score 1)

Yes it matters, because if 90% of the clicks are fraud, then you are spending 90% too much money on advertising. Just because a company is profitable using AdWords doesn't mean that they couldn't be more profitable if the click fraud was removed. Also, the cost of PPC advertising is going up. So while you may be profitable now, in a year, you won't be unless the click fraud can be removed.