Nokia should have doubled down on dumb phones and concentrated on making the most reliable, robust, phone call making devices on the market. Large clear proper number buttons, extra loud ringers and speakers for older people, great battery life, maybe integrate with companies who will help older people in an emergency etc. There are loads of people out there who want a really simple mobile phone to make calls but have no interest in social media or apps. Many of them would happily pay a premium for something like that really well executed and Nokia is a recognized brand in this segment of the market. There just is not enough room in the smart phone space for a third, minority OS. Most people who can afford one get an iPhone and if not you can get a cheap Android phone that has similar functionality at a lower price. I just can't see why you would buy a Windows phone.