with python they will get an easy to learn OO language with clean and expressive syntax.
And with an extensive standard library and 3rd party resources for whatever you could think of.
An OO course could concentrate on OO and not bother with language issues, the students will enjoy an easy learning curve.
But after that, it may be difficult to convince them to use Java or C++ because they will experience much lower productivity with these.
The choice demographic of the record industry is kids.
Artists are the central attributes of the products that the record industry sells. It isn't music as much as it is selling lifestyle to kids who have little defense against the advertising onslaught and peer pressure. Music, fashion, drinks, cellphones... If you have an artist you can "bundle" other products and services along with it to that gullible audience.
The hardest part of climbing the ladder of success is getting through the crowd at the bottom.