I want to address the real question here - am I afraid I am not going to get to see Rated R Superhero films?
No.
The reason I am not afraid is that the whole Watchmen 'failure', as the studios call it, is based on $150 million cost of the movie, and not recouping that cost within the first 3 weeks.
If the studios want to place those type of sales expectations on a graphic novel film that was heavily hyped for 2 years, where their marketing regime was responsible for creating the long runway in which the movie was setup to crash and burn, and then saying that the public isn't ready for Rated R Superhero films, then that's fine for them.
The percentage of the public that had actually read the graphic novel before the movie came out was microscopic, despite the fact that it was touted as 'the most popular graphic novel of all time'. So, the film has to stand on its own for both people who had read it, and a huge number of people who hadn't. Then, there are of course other factors that keep people away from the theater. If they hear there is violence and sex, some people are turned away. If you are below 17, you are automatically turned away. If you typically go to the movies with family, you aren't necessarily going to see this on your own. The reasons people might not have come to the theater to see this go on and on.
The studios might be wiser to wait until the DVD sales are over before they make up their minds about success or failure. If it becomes profitable after the DVD comes out, then maybe they spoke too soon. This may have been the perfect film to start the trend of releasing DVD to stores and film to theater at the same time.
I want to see Superhero films, as well as other kinds of films, in all ratings, and I will get to do that as long as studios don't place unrealistic expectations on these films, and maybe they think about cutting costs on the production of these films so they don't cost so much to make. And please, lessen the hype so that the film can really speak for itself, instead of people having ideas, whether good or bad, about what the film is going to be like before deciding about if they are going into the theater.
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