What a waste of time.
DL has had this for YEARS. Just because you as a consumer didn't see it, didn't meant that it wasn't in the backend. Even today, there is tons of information that you as the customer cannot see. Back in 2013? They added baggage tracking to the app, but it didn't show it on a PRETTY PICTURE!!"
You won't be able to see when they store it in cold storage. You won't see which sort belt it went thru. You won't see what TSA belt it rode on. You won't see when it gets reticketed because you got changed.
That's all stuff we could see back in 2012... with bar codes and batch scanners.
This article is a puff piece right before the peak traveling season of the year... to get the brand in your head. RFID was being installed and used in the system a year ago. When I quit, we already had the RFID printers and scanners. They upgraded our hand scanners to cellular scanners (still just using the bar code, not the RFID).. and that's it.
This article should be titled "Delta invests in technology on the backend so that they dont lose your bags nearly as much". Doesn't sound as titillating as "YOU CAN TRACK IT REAL TIME (even though you could years ago) on APPY APP!!!"